Apex Build & Renovations
+$1.85M in verified commercial contracts won in 90 days
From sluggish 6.4s WordPress page to sub-second Next.js conversion engine.
The Challenge
Apex was suffering a 78% mobile bounce rate due to a bloated legacy WordPress template that took over 6 seconds to load. Commercial property managers and homeowners searching for licensed builders were leaving before the first image loaded, leaking high-value six-figure project leads directly to competitors.
The Solution
FernStack engineered a bespoke, hand-coded Next.js 15 App Router web application with Vercel Edge caching, zero unused scripts, an interactive project cost estimator, and instantaneous SMS notifications dispatched to the master builder the second a lead hit submit.
Quantifiable Sales & Performance Metrics
Verified Client Operational Data| Key Performance Metric | Before FernStack | After Rollout | Revenue & Sales Impact |
|---|---|---|---|
| Mobile Page Load Speed | 6.4s | 0.24s | ๐ Enhanced |
| Quote Request Conversion | 1.4% | 6.2% (+340%) | ๐ Enhanced |
| Mobile Bounce Rate | 78% | 19% | ๐ Enhanced |
| Monthly Qualified Pipeline | $280k | $910k (3.2x) | ๐ Enhanced |
โFernStack transformed our digital presence completely. We signed 38 new commercial contracts within 90 days of launching. The speed alone closed clients who told us other builders' sites wouldn't even load on their phones on job sites.โ